The NIAAA continues promoting the value of education-based athletics with these new messages.

Listen to them. Share them. Use them.

Here is your own personal set of :60 second radio commercials produced by the NIAAA (in cooperation with the NFHS) and distributed to nearly 10,000 radio stations nationwide.

The commercials emphasize the value of participating in education-based athletics and address issues that are of paramount interest to educators, school administrators and coaches.

Please listen them, forward them to colleagues and friends, and download them for use at events held in your school community.  

To date, this radio campaign has generated more than $47,000,000 worth of free advertising in an effort to promote the value of participating in high school sports. It’s an example of one more way the NIAAA is supporting its membership. Comments and suggestions are always welcome.